Badrinath movie budget 40 Crores?..

Badrinath Movie launched in last week of march.But in a short period it came in to news again "Geeta Arts Banner which deliverd huge budget movies like jalsa , gajini and magadeera in a row, is producing Badrinath movie with Allu Arjun Under direction of VV Vinayak who is know as a director who deals very well with huge budget movies."

As Per the sources, Allu Arvind of Geeta Arts Granted a huge budget of 40 crores for this upcoming movie of allu arjun. One more intresting news about the movie is that.Art director Anand sai was asked to build a set for the movie which is going worth 3 crores.

its known that story of the film is by chinni krishna and Music is by MM Keeravani.

Tollywood follows bollywood

Tollywood filmmakers are trying to take a leaf out of their Bollywood counterparts’ books to promote their films.

While film promotional activities in B-town can be fairly innovative (Aamir Khan went on an incognito countrywide tour for 3 Idiots and Shahid-Genelia did a promotional campaign in a car for Chance Pe Dance), it’s T-town’s turn to do its bit to market new films.

NTR Jr released a colourful limited edition calendar to promote his latest film, while the seasoned Venkatesh has just launched a smart promotional kit inspired by his comic caper. “Besides the usual stationery, we have specially designed kites and other merchandise based on the film’s tagline ‘Be Positive’,” reveals Venky.
For an industry that has never resorted to publicity gimmicks or promotional activity, what’s making Tollywood think of it now?

“Well some films require a lot of publicity. We’d created special cricket caps for fans and had distributed them at Chepauk Stadium (Chennai) to promote our Tamil production Vasantha Maaligai in 1970,” he rewinds. According to industry estimates, most promotional acts (merchandise, apparel inspired by a film) cost a modest Rs 2-3 lakh, while the major chunk of the promotional budget earmarked for posters, hoardings, et al could be anything between Rs 25 lakh and Rs 1.5 crore.

The film promotional act began way back in 1957, when producers of the mythological film Mayabazar released calendars of legendary NTR as Lord Krishna and it was a complete sellout. This made other leading production houses flood the markets with colourful calendars and various kits to promote their respective films. Venkatesh’s Kalisundam Raa had marketed memorabilia in 2000 and later Pawan Kalyan did the same for Johnny (2003) and Baalu (2005). “Some production houses launched customised apparel inspired by the outfits actors wore in the film. But such activities have worked only when the film had a big star cast,” says Karunakaran who directed Baalu.

The small screen has proved to be a great vehicle to promote films. Stars are now routinely promoting their films on game shows. Actor Arun who appeared on 40 TV shows to promote Katha says, “aggressive marketing is necessary to promote a film. In fact, Aamir Khan’s novel promotional methods is inspirational.” Even stars of films like Kurradu and Pravarakyudu appeared on game shows to wow viewers.

Even the ‘meet the stars’ activity is a fad that’s gaining popularity. Siddharth (Oy), Allu Arjun (Arya 2), and Venkatesh (Namo Venkatesa) took part in these interactive campaigns of late. Producer Chintalapudi Srinivas who’s revived the old promotional practice of touring the state with the film crew (with Kalidasu and Current) says, “The audience will turn up in theatres in large numbers to watch stars because they’ll connect to the films. This activity helps promote upcoming stars and banners in a big way.”

It’s heartening to see that Telugu filmmakers have realised the importance of film promotional activities in creating buzz about films much before they hit the screens.

Vedam Grosses Rs 10.5 Crores in its First Week

Arka Mediaworks’ first venture Krish Jagarlamudi’s VEDAM starring Allu Arjun, Manchu Manoj, Anushka & others opened to a smashing first week collection of Rs 10.5 crores in India alone.

The movie released on the 4th June with 225 prints across 350 screens to a positive talk. The movie is both a critical & commercial success. With movie grossed $200,000 in the US within the first five days itself, making it the highest grossing Telugu film in the US in 2010. The music scored by M.M Keeravani is one of the highlights of the film. So is Gnanashekar’s cinematography.

Trade pundits expected the movie would only work in the urban areas, but the movie surprised them by doing exceeding well in the rural areas too.

The producers Devineni Prasad, Shobu Yarlagadda & rest of the Arka Mediaworks unit thank the Telugu movie going population worldwide for embracing this brave attempt.

Badrinath: Allu Arjun’s next movie

We know that after the super hit Bunny (2005), stylish star Allu Arjun teams up with director V.V. Vinayak again in a commercial flick to be produced by hit maker Allu Aravind under the banner of Geetha Arts. Now it is heard that this film has been titled Badrinath.
Currently, Vinayak has finalised the tamanna as heroine in badrinath , other cast and crew. Badrinath will be launched soon. According to sources, V.V. Vinayak has made a script on the same lines as Bunny to attract larger crowds with all the entertaining elements.
Meanwhile, Allu Arjun is busy with director Gunashekar's new film, produced by hit maker D.V.V. Danaiah. Arya of Nenu Devudni fame is the villain. Mani Sharma is scoring the music. The shooting will be complete by August

Movie Review: Vedam

'Vedam' tests your patience to the breaking point, maybe beyond. This is a Crash/Babel-like roundelay of desperately manufactured bathos that covers the entire spectrum of miserable plotting and characterization.
Director Radha Krishna aka Krish means well, but having your heart in the right place is no excuse for insipid ineptitude. 'Vedam' is a bland, pointless movie that happens to have a brilliantly emotional ending; as a reminder of the 26/11 tragedy wrapped up in a pop movie so as to appeal to a later generation, I pat Krish on the back. But, as disaster vessels go, this one's sunk.
Krish doesn't seem to have anything to offer beyond an unquestioning admiration of Alejandro González Iñárritu and the screenwriting homework he obviously did about the trappings of interconnecting storylines. 'Vedam' shows how some people's problems become small and insignificant in the face of momentous events. But in doing so, the movie reveals itself to be small and insignificant too. Featuring almost a dozen central characters in a movie leaves little time to explore their subplots, and since they're played by A-list celebrities, we see the stars and not the characters. As was the case with this weekend's other release 'Raajneeti', what little magic 'Vedam' has is overshadowed by the star spotting. And as a result 'Vedam' is an earnest film that shows an advance in Telugu filmmakers' technique, but one that, given its setting, seems curiously shallow, even trivial.
'Vedam' has five storylines but it becomes near impossible to give a flip about any particular one. Wannabe Rock Star Chakravarthy (Manoj Manchu) faces the ire of his mother who wants him to join the Armed Forces. Cable operator Cable Raju (Allu Arjun) is a penniless slumdog and desperately in love with the rich Deeksha Seth. Saroja (Anushka) is a small time prostitute with dreams of running her own brothel in the big city. Raheemulla Khureshi (Manoj Bajpai) faces racism in Hyderabad and plans to flee to Dubai and find peace with other Muslims. Ramulu (Nagayya) is a weaver burdened by debt, and is anxiously in need of money. As Chakravarthy arranges to go on a concert tour, Saroja escapes with her pimp's cash, Cable Raju hunts for quick dough to impress his girl, Khureshi battles his inner demons and Ramulu finds a way to repay his debts. Many events are revealed out of sequence, but needless to say, all of the characters collide at some point.
Director Krish has made a vague gesture at a large, metaphoric structure without having the dramatic means to achieve it. His previous film 'Gamyam' emerged to be path breaking, but 'Vedam' falls short on that front as it is teeth-grinding derivative. The performances range from excellent to intolerable - Manoj Bajpayi is outstanding as the harassed Muslim, Anushka has a great screen presence that is complimented by her solid dialogue delivery, Nagayya's gait is believable, Manoj Manchu is passable, Allu Arjun veers from peppy fresh at his best to cringe-worthy at his worst. Lekha Washingon and Deeksha Seth are good to look at but are migraine-inducing when they mumble their few lines. Ravi Prakash is suitably antagonistic and Brahmanandam makes a decent cameo. Technically 'Vedam' is first rate as Keeravani's music gels well with Gnanasekhar striking cinematography and Rajeev Nair's rich art direction. Ram–Lakshman's action, though a tad OTT is elevated by Sravan's crisp editing.
Final verdict? 'Vedam' seems to have a lot of volume, but not really a lot to say. It's an ambitious film drenched in sincerity but Krish's attempt to shoehorn what he sees as grand themes into a choppy and unsubtle script is slightly embarrassing.

tamanna with allu arjun in badrinath